Tuesday, September 4, 2007
If you happen to be attending the Office 2.0 Conference in San Francisco this week (I'm not), you're $1,500 conference fee includes a interesting little perk. A free 4GB iPhone. (!)
Seems the conference folks have a desire to learn more about user interfaces, work flow, usage patters and the best way they figure to do this is to plant an iPhone in the hands of all the attendees.
I sure hope they have a robust WIFI network for the conference. iPhone or laptop, WIFI at events like these tend to fall to their knees (Hmmm, last spring's Web 2.0 conference anyone??) and using the 2.5G mobile network for access will suck for the attendees. Still, its a pretty interesting idea and it will be intriguing to see what (if anything) comes of this little experiment.
All aside, its a killer marketing ploy to boot. ;-)