Wednesday, September 5, 2007
Do you lead or follow?
Microsoft is making rumblings about a possible purchase of RIM (makers of the Blackberry) and they've also made comments of, "Windows Mobile being more integrated with photos and music."
I don't know why Microsoft just doesn't come out and say, "Ok folks, we don't really have a clue about this whole music, mobile, entertainment thing, so we're just going to try to emulate Apple when we can."
In technology, either you lead or you follow. Microsoft SHOULD be in a position to lead, but lately they seem to think that sitting in the back seat while companies like Apple drive them around, is a good place to be.
Sooner or later this is going to catch up to them. And I mean In A Big Way.
Apple is making huge inroads into increased marketshare with their OSX based computers, the iPod rules the personal music/entertainment player world and the iPhone jumped out with a record launch and continues to sell well. Apple isn't seeing success because they're following the rest of the industry. They're successful because they are being a market leader. Creating entirely new markets if they have to. They are masters of their destiny and its paying off handsomely.
Today Apple has another announcement/press event at Moscone West. I think its a safe bet that we're going to see innovation instead of imitation.