Tuesday, January 29, 2008
Marketing around the NFL's rights
This time of year I always get a kick out of the local and national companies who have marketing messages to play off of the Super Bowl, but don't actually have licensing rights from the NFL to use the protected mark of "Super Bowl" in their advertisements.
Since they can't use "Super Bowl", they work hard to get inventive for substitutes. Here are some that I've heard...
The ads are usually a combination of bad creative, poor production value and weak product with a dash of wannabe thrown in. ;-)