Thursday, May 8, 2008


A lot about the Hyatt Place that I stayed at this week in Houston was out of the ordinary. Everything was well thought out, and from a design/marketing standpoint, I really thought the hotel directory was cool.

Design like this can have downsid issues when it comes to expectations in terms of I didn't realize what it was and kept looking for what I was EXPECTING a directory to look like.

Sometimes its good to meet expectations for ease of use, but as we all know from Seth's book, its good to be a Purple Cow on the important things.

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