Monday, May 5, 2008


Try this : hit a bunch of fast food places through the drive through. Note the tone and candor that you are asked for the order.

Now go to a Taco Bell. He/She isn't asking for an order, they're starting a conversation.

While I'm not sure this really changes the customer experience through the drive-through, its certainly different and when applied elsewhere, might have some seriously positive effects.

A good analogy would be using market-speak on your website, or more of a blog-toned voice for the copy.


carrera said...

What the hell are you doing eating fast food? Don't ya know all that added weight only makes you slower on the water???? Ha!

David said...

Dude, Run For The Border!! Gotta have my spicy chicken soft tacos. ;-)