I was reading TUAW (The Unofficial Apple Weblog) and there's this article about how Apple has a cool $18 billion in the bank. The kicker was the comment on how Apple spends 3% of their sales on R&D while Microsoft spends 14%.
Given that, do you think that more spending on Microsoft's part will make them as innovative (and cool) as Apple? Or should they spend less?
Money doesn't guarantee innovation, coolness or success. Anyone can spend money and swing blindly at their target and hit it sometimes.
In marketing, R&D or even HR, are you just spending money, or being smart?
So, in answer to the title question, I'll take smarts. After all, its just on loan from God. ;-)
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