Wednesday, October 29, 2008

Why websites matter

I'm in L.A. tonight and I'm in the mood for sushi. So, I hit and see what's close by. Two look promising, and I'm going to pick one purely by its website.

After all - I'm not from here. I have to judge them somehow, right?

So, I picked the one from above.

The one below? Nope. Sure it had decent reviews, but the design of the website, combined with the really annoying music that plays on each page turned me off. Sure I bet someone thought the cute Japanese music was nice, but no. Just because you CAN do something, doesn't mean you SHOULD do that thing.

So, when you look at your website and think, "its good enough" perhaps you need to think again. I run into this all the time and I'm always amazed at how the owners don't think that the look and the feel of their website matters.

Trust me, it does.


carrera said...

Or better yet, I've actually navigated away from websites when I've been looking to buy something just because it was too difficult to navigate through their site, or deal with all the bs fluff that they throw at you. Same end result - loss of revenue.

David said...

Yup. Spot on!