The misc. ramblings and thoughts of a serial entrepreneur living in Wisconsin.
Back when I worked at LinkExchange, a co-worker there ran experiments with ads for his site and found that the best clickthrough came with a black-on-white ad that simply said "CLICK HERE". But, retention of those visitors was low. Meanwhile, the descriptive "branding" ads with lower clickthrough generated more overall traffic because retention was higher.Big surprise, huh?
Sweet. I'm changing all my google ads now. ;-)
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